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This year's tournament returns from the 8th to the 15th of December 2026. Diani, Kenya.

DJC CSR

The Bambini story is part of the heart behind DJC.

DJC CSR is rooted in our community work in Kwale County with FKF, where the Bambini story grew through football, mentorship, and real community empowerment.

A story from Kwale County

Community empowerment through football, relationship, and consistent presence.

Where Bambini began to matter.

Bambini was never only about football sessions. In Kwale County, it became a way of drawing young people into a safer, more hopeful environment where they could be seen, encouraged, and challenged to believe in more for themselves.

Working with FKF on community empowerment gave the programme real weight. The pitch became a place where discipline, joy, mentoring, and identity could grow together. Families, coaches, and children were not just turning up for activity. They were stepping into a shared community effort.

That is why this matters to DJC. The tournament does not stand apart from the community. It grows out of it. The same values that shaped Bambini in Kwale County still shape how DJC wants football to feel: honest, uplifting, organized, and deeply connected to people.

Kwale County community focusBambini roots and outreachFKF empowerment partnershipYoung people at the centreFootball with social impactA story that feeds into DJC

Why this page matters

DJC is not only a competition brand. It is also part of a longer community journey built through football.

The Bambini work reminds us that football can gather people, create pride, and give young players a stronger sense of direction. DJC carries that responsibility forward.

Moments from the work

Images that show the spirit behind the CSR story.

What the work stands for

A community-facing football story that keeps moving.

Football as connection

The Bambini work in Kwale County has always aimed to reach young people where they are and give them a place to belong, learn, and dream bigger.

Partnership with purpose

Working alongside FKF on community empowerment gives the programme a wider purpose beyond training sessions alone. It becomes a platform for confidence, guidance, and visibility.

A value that continues

DJC carries this same spirit forward. The tournament is not only about who wins games, but also about what football can build around families, communities, and the next generation.

From community to tournament

The same spirit behind Bambini also shapes how DJC wants to grow.

DJC wants football to be more than an event on the calendar. It should be a space that reflects community, protects integrity, opens doors, and helps young people feel that they belong in something meaningful.

Stay connected

Want to speak to us about the CSR work?

If you want to know more about the Bambini story, our FKF-linked community empowerment work in Kwale County, or how it connects to DJC, reach out directly.